Hugo Hors Motion Graphics Designer Showreel.

I collaborated with Yes Captain developing 3D Motion Graphics for QMS media, an Australian media company specialising in providing their clients and agency partners with engaging, impactful and innovative advertising solutions across their premium outdoor media network.In order to highlight the three main attributes, the action takes place within a white world, white sky, white ground,white buildings and cars. Three epicenters of colour exist withing this white world, where all the attributes are being shown in different ways. Each epicenter is built upon a letter from the QMS logo. It will be subtle at first, not something the audience will realise until the end with a clever logo reveal.

Client: QMS Media
3D Design: James Cowen / Hugo Hors
Production: Yes Captain
Animation: James Cowen / Hugo Hors

In collaboration with Kit Webster Studio and Alexander Brown, I designed the backgrounds and reflections projected on the car. A CGI car was used to test and design all the different reflections and effects used on the spot. Our main tool was Cinema 4D and Redshift, which gave us extremely flexibility to iterate between a broad range of projections. By laying out the different objects in 3d space, we achieved parallax, giving us the impression that the car was actually moving forward.

Product: Kona Electric SUV
Agency: Innocean Australia 
Production Company: @thesweetshopfilms 
Director: Alexander Brown
Motion Design: Hugo Hors
CGI: Hugo Hors
Post Production & VFX: Heckler
Sound Design: Nylonstudios

Exploration around inflatable letters technique, while finding the right balance between legibility and interesting photography.

Cinema 4D / Octane render

The Royals commissioned us to produce a series of six animated explainer films for Whitepages, illustrating their benefits for digital products to prospective customers. We worked with renowned typographer Luca Ionescu (Like Minded Studio) to bring his type to life, and then created animated scenarios around them.

Credits:
CLIENT : Sensis ( White Pages )
Agency: The Royals theroyals.com.au
Creatives: Nick Cummins , Jason Woelf Senior
Producer: Nicky Marshall
Directors: Luca Ionescu & Matt Taylor
Typography / Design : Like Minded Studio
Animation Character Design: The Explainers
3D Design and Animation: Hugo Hors

The concept is focusing on a “family” of Russian nesting dolls, allowing us to add minimal illustrative detail to wooden dolls, presenting the opportunity to have

broad appeal to a variety of different cultural backgrounds and family/carer situations.

The creative works through five different scenes, featuring different characters.

Credits:
Production Company: Group Hug Creative
Creative Director: Anthony Warrington
Producer: Tanya Warrington
Art Director / 3D Design: Hugo Hors

In collaboration for The Explainers, we created this explainer video about providing easy and affordable access to the property market for all Australians.

Credits:
Production Company: The Explainers
3D Motion Graphics: Hugo Hors
Creative Director: Darryn Rogers
Producer: Rachael Sheridan

NODE brings the best in Australian Motion Graphics and Animation together to share their work, industry insights and creative inspiration with peers and wannabes!
nodefest.com.au/

Design. Hugo Hors
Modelling. Hugo Hors
Animation. Hugo Hors

A commercial promoting Burger King “Menu Ahorro”. With a simple brief from the agency and a clear intention of getting the attention by showing the menu’s price in different ways, we create 3 different vibrant and eye-catching scenarios to place the menu price: a pop pup book, a neon city skyline and "on fire price". To emphasize the concept, we decided to shoot the product still life as the fourth different scenario of the commercial.

Client: Burger King
Agency: La Despensa
Art Direction: Fake Studio
Animation: Fake Studio | Marc Teixido | Hugo Hors
Music: Nouvelle Music
Production company: Garage Films
Producer: Sonia Figuera (Fake Studio), Sete Ledo (Garage Films)

I was asked to redesign some of the AXN Asia branding, as a part of their strategy to project a more premium image to their audiences. The use of visual metaphora and premium materials, help to achieve this concept.

Client: AXN Asia
Production company: Pixel in Motion
Art Direction and animation: Hugo Hors

While freelancing at DD8 I had the opportunity to work on this amazing opener as a 3D lead designer for the reality TV show 'The Block' on channel 9. The project titles(3D renders composited into drone footage) to in-show graphics.

Credits:
CLIENT : Channel 9
Production House: DD8
Producer: Marlina Al-Johari
Creative Director: Jeremy Hancock
3D Motion Designer: Hugo Hors
Type Design / Compositing: Gareth Chang

Collaborating with Like Minded Studio, I built and animate the content for the Australian Open Led screens.

Working for EGM Barcelona, I was in charge of 3D and post-production for three different projections for the Salon automobile of Genebra. The three animations would be projected on the screens stand as a promotion.

Client: Seat
Creative direction: Mac
Direction & editing : EGM
Postproduction and animation: Hugo Hors
3d: Jose Antonio Fernandez
Production: EGM

Engine Room Productions approached me to design the credits for the next Adobe Symposium that was held in July 2016 in Sydney and Singapore. The only requirement was to use as an inspiration an illustration from Klebebande Studio.

Credits:
Producers: Lisa Frawley / Emma Scott
Creative Director: Hugo Hors
3D Animation: Hugo Hors
Music: Steve Peach (Red Note)

Smudy, a popular Spanish juice company, wanted audiovisual content in stores as branding support and to entice customers.

Client: Smudy
Art DIrection: Dekar

This piece was part of a sequence of Nike´s motion graphics promoting the professional equipment for all sports. The Goal was to make a motion for every single sport.

Credits:
Art direction and motion design: Hugo Hors
Production company: Cast and Shadows

Motion graphic design as a tribute to 2018.​​​​​​​

Made with Cinema 4D, Octane render, After Effects.